Alison Groves's Page

Fan clubs in the music world have been around for a very long time, possibly one of the oldest examples of community out there. I remember being a part of them when I was a kid, and I'd love coming home and seeing a quarterly newsletter in the mail from one of my favorite artists or a r… Continue

Awesome thoughts from the Chief Marketing Officer of Best Buy (@BestBuyCMO) on what their company is doing on community fronts, and talks about how important transparency is in today's marketing world. Indeed, we don't talk AT people anymore, we talk WITH them.

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Loic Le Meur, who runs Seesmic.com (maker of Seesmic Desktop which I use to monitor eight different Twitter accounts) highlighted a few things from a speech made by Chris Pirillo regarding what he believes community management is:

-You can't build a community it is eit

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I feel like I've been community minded all my life. I grew up playing competitive softball from age 7 through my freshman year at Belmont University. In the height of it all, we were playing some 200 games a year, and practicing roughly seven days a week when we weren't playing. I was a catcher, meaning I was the team leader. The catcher is the only one with a view of the entire field and can see everything as it unfolds. It was my responsibility that we play the entire game as a team.

Since I… Continue