Alison Groves's Page

The player doesn't allow embeds (boo!), but this is a great interview with Ning CEO Gina Bianchini on the inception of Ning, what purpose social networks serve, and how they are looking towards the future. Really worth the 25 minute watch.

Fan clubs in the music world have been around for a very long time, possibly one of the oldest examples of community out there. I remember being a part of them when I was a kid, and I'd love coming home and seeing a quarterly newsletter in the mail from one of my favorite artists or a r… Continue

Awesome thoughts from the Chief Marketing Officer of Best Buy (@BestBuyCMO) on what their company is doing on community fronts, and talks about how important transparency is in today's marketing world. Indeed, we don't talk AT people anymore, we talk WITH them.

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Loic Le Meur, who runs Seesmic.com (maker of Seesmic Desktop which I use to monitor eight different Twitter accounts) highlighted a few things from a speech made by Chris Pirillo regarding what he believes community management is:

-You can't build a community it is eit

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I feel like I've been community minded all my life. I grew up playing competitive softball from age 7 through my freshman year at Belmont University. In the height of it all, we were playing some 200 games a year, and practicing roughly seven days a week when we weren't playing. I was a catcher, meaning I was the team leader. The catcher is the only one with a view of the entire field and can see everything as it unfolds. It was my responsibility that we play the entire game as a team.

Since I… Continue